Case study
The Business Code · Big 5.
An office furniture showroom with a steel signature.
ClientThe Business Code
ProjectExhibition booth
WhereBig 5, Riyadh
StudiosExhibitions · Design Lab · Execution
The idea
Office furniture sells when you can sit in it. We built a dark steel frame with a lattice X and filled it with real working settings.
What we delivered
- 01Booth concept and identity on the frame
- 023D design of showroom zones
- 03Steel frame and lattice fabrication
- 04Lighting and graphics
- 05Furniture staging
- 06Install and dismantling
01
3D design
Light, materials and visitor flow, signed off before fabrication.
02
Built
Fabricated in-house and installed on site.
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