Case study
Tuwaiq Perfume launch.
A launch concept drawn from the Tuwaiq escarpment.
ClientAlmas Perfumes · Tuwaiq
ProjectLaunch concept
WhereRiyadh
StudiosCreative Lab · Design Lab
The idea
A refined celebration inspired by the raw beauty of Najd: desert landscapes, earthy textures and warm tones shaping a bold, masculine atmosphere.
What we delivered
- 01Launch concept and storyline
- 02Colour palette and mood
- 03Entrance gate and stage design
- 04Reception and signage
- 05Product display and lighting
- 06Campaign visuals
01
Mood & theme
Palette, textures and story that set the tone.
02
Concept visuals
How the launch looks and feels before production.
Next project
Jetour T1 launch
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