Case study
Jetour T1 launch.
A Najdi village built for a car reveal.
ClientJetour
ProjectCar launch
WhereRiyadh
StudiosEvents · Design Lab · Execution
The idea
The T1 is built for rough terrain, so we gave it a home in Najd: mud-brick walls, triangular openings, Sadu carpets and a reveal stage lit like dusk.
What we delivered
- 01Event concept rooted in Najdi heritage
- 02Stage and facade design, sketch to 3D
- 03In-house fabrication of the village set
- 04Reveal stage, lighting and screens
- 05Majlis and guest hospitality zones
- 06Installation and on-site management
01
Sketch
Plans, elevations and sections shape the concept before any render.
02
3D design
Light, materials and visitor flow, signed off before fabrication.
03
Built
Fabricated in-house and installed on site.
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